Keyword research by buyer stage
Separate questions about understanding a problem, comparing options, and preparing an inquiry. Build solution articles, technical notes, and FAQs rather than product-term lists alone.
RAG SEO
Use your own knowledge to attract search visits with clearer buying intent
RAG SEO is not a process of asking a general-purpose model to write a batch of English blog posts. It first retrieves product, application, and supporting material from a company knowledge base, then shapes that material around search intent, with editors who understand export sales and search optimisation reviewing the result. The source can be traced, and the writing is more likely to stand up to a careful international buyer. Traditional SEO operations — technical health, architecture, necessary authority building, and monthly reviews — remain part of the method.
Who it is for
- Exporters with, or preparing, an independent site who need a steady, accurate way to produce content
- Teams whose products are specialised and whose buying cycle is too long for slogan-like copy to build trust
- Operators who want search visits handed to sales, rather than stopping at “we published an article”
What the work covers
Build a company knowledge base
Turn scattered specifications, applications, and sales explanations into retrievable knowledge that later SEO and GEO content can share.
Retrieve, draft, then edit
The system drafts from retrieved material; editors check intent, structure, internal links, and wording for the target market. Machines add speed; people remain responsible for accuracy and conversion.
Full-stack site optimisation
Cover performance and access, information architecture, mobile use, and necessary earned links or industry exposure so content can be found and trusted.
Review together with CRM
Identify high-value visits and bring the search paths of closed customers back into the next keyword and topic plan.
Monthly performance reviews
Adjust the plan using verifiable index, visibility, and inquiry data from search platforms, rather than ending the work after a single delivery.
Key parameters
Source of content
The starting point is a company knowledge base of products, applications, and public materials — not a general-purpose model writing from impression.
What the work covers
Keyword research by buyer stage; retrieval and drafting followed by editorial review from people familiar with export sales and search optimisation; on-site optimisation, necessary technical health and authority building; and monthly reviews against verifiable data.
Typical inputs
Public product and technical materials, the current website, target markets and languages, and inquiry questions that already appear.
Typical outputs
Pages and articles shaped around search intent, clearer internal links and site structure, and content operations that can be adjusted using index, visibility, and inquiry data.
How it works with other products
It often depends on a marketing website as a foundation. It shares the same company knowledge base with RAG GEO, though the distribution channels differ. Inquiries that follow can enter Marketing CRM.
What it does not replace
It does not replace visibility work in generative answers — that is the role of RAG GEO. If the site is slow, poorly structured, or unstable in target regions, the website usually needs work first.
Quality constraints
This is not a process of mass-producing generic articles. Sources should be traceable, and copy should be reviewed before it is published.
Where this is typically used
RAG SEO is usually discussed when international buyers compare options, acceptance criteria, or operating conditions in search, but the site still lacks retrievable specialist explanations. It is especially relevant for teams whose products are specialised and whose buying cycle is too long for slogan-like copy.
Complete specifications, little selection logic
If machinery pages list complete specifications but little guidance on how to choose by application, the selection logic needs to be written as retrievable, checkable content rather than a parameter list alone.
Learn moreHard to be found accurately in search
When pages mainly cover model numbers and product names, questions about comparing options, acceptance, or applications often do not point to you. Content needs to be organised around the questions buyers are already searching.
Learn moreAlign with buyer questions
Organise keywords and pages around understanding a problem, comparing options, and preparing an inquiry, and write solution and technical notes as retrievable content rather than adding product terms alone.
Learn moreSpecialised products and longer buying cycles
Equipment, materials, and other products that need application conditions are rarely sold on a slogan. If specifications, applications, and limits are unclear, they are hard to select in search.
Learn moreHow the work usually proceeds
1
Check whether the site can support content
If pages are slow, poorly structured, or unstable in target regions, the website usually needs work first.
2
Inventory public specialist knowledge
Start with core products, frequent inquiry questions, and proven applications. You do not need every document digitised before beginning.
3
Build the content matrix and publish
Produce pages and articles around search intent, with internal links, review, and necessary technical fixes.
4
Iterate from data and sales feedback
Trace inquiries and closed business back to topics so the work becomes an operating system, not a one-off writing project.
How this differs from common practice
| Keyword-only writing or generic AI drafts | RAG SEO | |
|---|---|---|
| Starting point | A keyword list and experience-based drafting | A knowledge base of products, applications, and source material |
| Quality risk | Slow updates, or generic wording and uncontrolled specifications | Knowledge must be prepared first, but content is more stable and traceable |
| Link to the business | Easy to stop at publishing | Can be reviewed with CRM against visits and closed deals |
Advanced engagement
A higher-tier engagement for more complex sites and markets
When a company operates across several target markets, maintains a longer product line, or needs deeper work on content and authority, a higher-tier engagement is available. It still uses the same knowledge-base and SEO method, with greater depth of research, broader content coverage, and more coordination across markets. Scope is discussed against the current site and business goals; this website does not list package prices.
Need a proposal that fits your situation?
Tell us about your current site, target markets, and the problem you want to solve first. We will shape a direction from that, rather than starting with a price list.