Fulongma Group Co., Ltd.
“Times are changing, and we as exporters need to keep raising the efficiency of digital-marketing acquisition and the precision of sales management. Connecting every touchpoint is not only a technical problem; it is also a way of thinking.”
Fulongma
Fulongma Group Co., Ltd. was founded in 2002 and listed on the Shanghai Stock Exchange main board in 2015. It is a China-listed company focused on environmental sanitation, headquartered in Longyan, Fujian, and long established in urban services such as road cleaning and waste collection and transfer.
Fulongma is organised around two lines: intelligent sanitation-equipment manufacturing, and environmental-industry operations. It develops, produces, and sells mid-to-high-end sanitation equipment, and also runs environmental services. The equipment has been exported to more than forty countries and regions, so cross-border sales and service are a material part of the business.
The published case states clearly that doing well in cross-border business takes more than traffic. If touchpoints and follow-up stay disconnected after visits increase, overseas work is still hard to steady.
Changing conditions asked the export team to raise digital-marketing efficiency and the precision of sales management at the same time, not just add another acquisition channel.
Buyers may move between the site, content, messaging tools, and sales follow-up. If those touchpoints do not connect, the team only sees fragments, not the full customer journey.
The published case states that doing well in cross-border business takes more than traffic. If touchpoints and follow-up stay disconnected after visits increase, overseas work is still hard to steady.
Touchpoints along the customer journey are connected, and a view of behaviour is kept, so the team does not only see fragments.
An overseas visitor can be followed from first reading, to an inquiry, to sales follow-up, with the same records available to the team.
Digital-marketing acquisition and the precision of sales management are raised together, so cross-border business rests on relationships that can be managed, not on visit counts alone.
The company overview and business model are based on publicly available company materials. The problems and approach follow Inquiry Cloud’s already published case statements. No unpublished performance figures are added, and nothing here is a promise of results.
Plenty of inquiries arrive, but many lack specifications or fall outside the target market, consuming sales time.
Learn moreProduct pages list parameters, but rarely explain how to choose under different conditions, so engineers keep asking sales the same questions.
Learn moreThe pages below are related illustrative scenarios or topics, offered as familiar starting points. They are not a point-by-point account of this client’s situation, and they are not proof of results.
Tell us about your current site, target markets, and the problem you want to solve first. We will shape a direction from that, rather than starting with a price list.
