Centralise inquiries
Bring form submissions and other agreed channels into one place so leads are less likely to remain in personal inboxes.
Marketing CRM
Give inquiries a process that can be managed, followed up, and reviewed
Many independent sites already receive visits. The gap is what happens next. Inquiries sit in inboxes, chat tools, and spreadsheets; sales teams cannot see who to contact first, and it is hard to tell which pages or articles led to closed business. Marketing CRM puts export customer management in one place so acquisition work can be received.
Who it is for
- Teams that already receive website inquiries but lack complete records or clear ownership
- Sales leads who want repeat visits or document downloads to be treated as follow-up signals
- Operators who need SEO or GEO traffic to be viewed together with later opportunities
What the work covers
Record follow-up and stage
Keep actions and the current stage with each lead, so handovers do not depend on individual memory.
Recognise high-intent behaviour
Pay attention to signals such as repeat visits to key product pages or file downloads when setting follow-up priority.
Connect with content-led acquisition
Trace closed customers back to content and keywords, giving the next cycle of RAG SEO or RAG GEO something concrete to work from.
Key parameters
Who it is for
Built for export manufacturers and traders who need to manage customers and follow up inquiries — not as a general office workflow tool.
What it covers
Centralise inquiries from website forms and other agreed channels, record follow-up actions and the current stage, recognise high-intent behaviour such as repeat visits or document downloads, and trace closed-deal paths back to content and keywords.
Typical inputs
Current inquiry entry points and record-keeping habits, the website forms or other agreed channels to include, and the follow-up rules the team is prepared to use.
Typical outputs
A shared lead record, stages that can be handed over, and a view of closed-deal paths that can be reviewed later.
How it works with other products
It can receive visits and inquiries generated by RAG SEO or RAG GEO, or it can be used first on its own to organise inquiries that are already arriving.
What it does not replace
It does not replace a salesperson’s professional judgement, and it does not replace website content or acquisition work that is not yet in place.
What this website does not list
It does not publish account volumes, package sizes, or prices. Configuration is discussed against the team’s current situation.
Where this is typically used
Marketing CRM is usually discussed when inquiries are already arriving but records are scattered or ownership is unclear, or when content-led acquisition has started but follow-up is still not unified. It also fits sales teams that want repeat visits or document downloads treated as follow-up signals.
Inquiry volume without consistent quality
In equipment and other specialised categories, if inquiries arrive often but details are incomplete and follow-up is uneven, clarify the inquiry path and lead records first, then use closed-deal paths to see which explanations to strengthen.
Learn moreInquiries already arrive, but follow-up is incomplete
When inquiries are already coming in, but records are incomplete and ownership is unclear, content-led acquisition and sales follow-up should sit in one customer-management process.
Learn moreInquiries arrive, but do not enter follow-up
If leads still live in inboxes, chat tools, and spreadsheets, acquisition and sales easily become two separate books, and the next round of content lacks evidence.
Learn moreTurn visits into follow-up
Being found and visited is not a complete acquisition path. Inquiries and high-intent behaviour have to enter a process that can be followed up and reviewed before content and sales form a loop.
Learn moreHow the work usually proceeds
1
Map current inquiry entry points
See which pages and channels produce inquiries today, and whether records are consistent.
2
Agree follow-up rules
Decide who responds first, how stages are marked, and which behaviours should be handled first.
3
Connect site data with follow-up
Line up high-intent visits and form submissions with sales work, rather than keeping two separate records.
4
Review paths to closed business
Periodically look at what completed customers read and where they left their details.
Related official cases
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View the caseNeed a proposal that fits your situation?
Tell us about your current site, target markets, and the problem you want to solve first. We will shape a direction from that, rather than starting with a price list.